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The Panasonic Hollywood Laboratory (PHL) is a video research lab located in Hollywood, the movie capital of the world. It builds on the more than 15 years that Panasonic has worked to meet the lofty demands of Hollywood film professionals, by conducting on-site research into technologies such as digital conversion for film-based movies, compressing DVD images, authoring, and digital cinema. In these and other areas, PHL is conducting a wide range of research and development activities. From this solid foundation, we have our aim firmly set on achieving even higher-quality images.