What a busy week! Maris Segal (who is our social cause marketing consultant) flew in from New York to join us for some very important meetings. The majority of our time was spent with representatives from the United Nations and UN Foundation. Jon Herbertsson and Maher Nasser, both with the United Nations Department of Public Information (DPI) and Creative Community Outreach Initiative (CCOI) were in town from New York. We work closely with the DPI CCCOI and always try to get together with them when we’re in New York so it was great to have them here in Los Angeles to give them an update on our play. Although with the construction on the 405, sometimes the drive over the hill to the west side for a meeting feels as long as a cross-country flight to NYC. For those of you in LA, you know what we mean. For those of you not in LA, be glad you don’t have to drive on the 405 Freeway. Anyway, Jon, Maher and the DPI CCOI team have been responsible for a good portion of our research, working closely with Marsha (our playwright) and connecting us with UN agencies, their directors and staff, NGOs and other groups during our trip around the world. Our next meeting was with Gina, the director of the Girl Up program. We have to give special thanks to Dani at the UN Foundation, for believing in our project, introducing us to Gina and setting up this breakfast meeting with her. Girl Up is an impressive movement, associated with the UN Foundation, that works to empower and engage junior high and high school age girls in social issues that face all girls worldwide. We have been following this program for over a year so it was great to finally meet Gina to discuss our play and potential partnership relationship. Girl Up has rolled out an amazing campaign called “I DO Take A Stand Against Child Marriage.” Girl Up is launching this national initiative to mobilize 500,000 girls to say I DO take a stand against child marriage by October 11, 2013 – International Day of the Girl! If you have a chance, check out the campaign at www.girlup.org. We rounded out the week by attending a luncheon to highlight the work of the UN Foundation and Girl Up. The event was sponsored by Variety, the entertainment industry’s source for the latest news, and was held at the Capital Grille at the Beverly Center here in LA. With Maris’ help we left with lots of great contacts and business cards. Hoping for some terrific meetings to come out of event.
What a busy week! Maris Segal MORE»